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Translate values into behaviours
Ask what the business wants people to experience: clarity, openness, craft, energy or calm. Connect these words to planning and material decisions rather than applying them only as slogans.
Next idea ↓Let the space tell a coherent story.
Three ideas to take into your workplace conversation.

Ask what the business wants people to experience: clarity, openness, craft, energy or calm. Connect these words to planning and material decisions rather than applying them only as slogans.
Next idea ↓Arrival, shared spaces and meeting settings can carry identity in different ways. Let colour, typography and materials relate without requiring every corner to look the same.
Next idea ↓Brand expression should work alongside wayfinding, room names and essential signs. Review visibility and contrast from the positions where people actually need to read them.
Put it in your brief ↗Tell us what you want your workplace to make possible.